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Introducing i-on magazines for Edinburgh & Glasgow...
Launched in 2005, i-on Edinburgh has become the must-have magazine in the city. i-on Glasgow follows suit with its launch in June 2007. The handbag size lifestyle magazine for men and women bucks the trend of other local, free publications: with glossy, high quality editorial and advertising as well as a very targeted distribution of 20,000 copies per edition per month, the magazine provides an ideal platform for both branding and direct response advertising.i-on Edinburgh vs. i-on Glasgow
A tale of two very different cities so it makes sense that they each has its own publication with its own voice and tailored advertising. Advertising in both magazines gives unrivalled coverage across the central belt of Scotland, with 40,000 magazines each month and an estimated readership of 160,000.- ABC1 Readership - Reached by thorough distribution at 300 select venues in each city. These include Harvey Nichols in Edinburgh, spas and gyms, restaurants and bars plus the top hotels in the city, servicing the local market as well as visitors to the city.
- Accountability - High quality competitions in each issue allow the monitoring of readership and magazine pick up. A full list of distribution points is printed at the back of each magazine ensuring absolute transparency with the circulation.
Brands who advertise in i-on include:
BentleyBupa
Cruise Clothing
Fake Bake
FM Homes
Harvey Nichols
Marks & Spencer
Martin & Frost
Mulberry
Orange
Porsche
Radisson SAS Hotel
Reyka vodka
The Balmoral Hotel
The Sheraton Hotel
Vidal Sassoon
Testimonials
"The quality of i-on makes it the ideal platform for our brand in Glasgow."Susie Mutch, International Marketing Director, Vidal Sassoon
"I always look forward to reading i-on, to find out about businesses and people you know as well as what's going on in the city. I keep past issues at home to remind me of places to go to."
Sue Finlay, Director of Sales & Marketing, Sheraton Grand Hotel & Spa
"Malmaison's association with i -on magazine is very much a valued relationship. i-on is becoming "the" necessary tool to both resident and guests to Edinburgh. "
Graeme Nesbitt, General Manager, Malmaison Hotel, Edinburgh.
"It was a pleasure working with i-on magazine, thanks to their efficiency and willingness to accommodate our needs. The first layout of our advertorial was nearly perfect, which saved us a lot of time... and it generated a great response so we're very happy. "
Karin Tangstedt, Sopexa UK
