3 Mins

Murad and Natalia Osmann are the creators of the #FollowMeTo photos, video guides and website. You know the ones, they’re the gorgeous couple whose hand holding travel photos went spectacularly viral, inspiring exploration across the world.

How did the project start?
In Barcelona during our first trip together, we took a long walk around the city, and Murad did a random frame when I tried to distract him and pulled him by the arm. Looking at the picture, we decided it was a good idea and posted it with the hashtag #FollowMeTo on Instagram.

You seemed to blow up almost overnight?
Friends and relatives were our only fans for the first year, it was our favourite hobby. Then someone wrote about the project on Reddit and it began to gain popularity, then the Daily Mail and The Sun wrote about us on their front pages and we started collaborations with Google, Michael Kors and other big brands, there was a huge viral effect.

What’s been your favourite place to visit?
India - our place of power! We have been there many times, but every time we open it in a new way. During our last trip we played Indian wedding in a traditional style with dances and outfits.

What’s been the best moment?
Wedding! The proposal, pre-wedding bustle and the #FollowMeTo picture from the ceremony, which was one of the most popular shots in the history of the project.

Have you had any scary experiences?
The picture from a helicopter over Los Angeles, our mission was to lean out of the helicopter right at that moment when we were above the Hollywood sign with the helicopter doors open and our seatbelts loosened. It was really dangerous, NOT cool.

What’s been your most popular post?
Most viral was the Taj Mahal photo. We came to the square at 4 am hoping to take a picture of an empty area, but there was already a crowd of tourists. While we took a picture, our friends kept people out of frame so that we could shoot the building without people.

Top three travel tips?

Wake up early so you have time to see all the interesting things.

Meet the local people, they’re the most valuable source of knowledge.

Travel with your loved ones, then nothing will disappoint you.

Where and what’s next for you?
We hope the project will develop. The team is now actively working to create video content and interesting routes for the followmeto.travel site because we want to tell more about our travels behind the scenes.

See more at followmeto.travel 

Travel / FollowMeToo / wanderlust

The best of i-on straight to your inbox, every week

3 Mins
A house in the stunning Perthshire countryside that sleeps up to 14 people, there are but few. A house that comes close to the standard of luxury offered at Gamefield...
gamefield / self-catering / offer
5 Mins
Emily Murray visits the Cotswolds’ prettiest living larder, a 17-bedroom estate where Kate Moss tied the knot and bedrooms are straight out of a film set. Nestled in the centre...
cotswolds / weekend break / review
5 Mins
i-on accepts no responsibility for loss of earnings as a result of readers legging it from work, jumping on the first plane and jetting halfway across the world after reading...
Holidays / Travel / Adventures
2 Mins
Angela Maxwell is walking around the world, that’s the long and short of it. There’s little more than a loose itinerary, a tent, $2,000, occasional donations and some basic supplies...
Travel / wanderlust / She walks the Earth
2 Mins
Graham Niven from Edinburgh has just been shortlisted for the global contests Travel Photographer of The Year and Outdoor Photographer of The Year 2016. How has travel influenced your life?...
Travel / Graham Niven / wanderlust