This category is all about the people who are making a noise online. We've got a wide range of talent for you too, from florists and bloggers, to online stores and creative agencies. Here's the shortlist for the i-on Breakthrough Awards 2017. Remember, you've only got until Monday 10 July 2017 to vote for your favourite so do it now. You'll be entered into a prize draw to win a magnum of Brut Reserve Taittinger Champagne, courtesy of VinoWines, for the privilege.
Braw Beard Oils
After a life-changing accident in which he broke his back and shoulders, Braw Beard Oils founder John Jackson discovered aromatherapy and massage and began experimenting with oils. He has since gone on to create a unique range of beard care products and has expanded into haircare and streetwear. John also launched the first ever Beard and Moustache Championships in Scotland in 2017.
After graduating from university, Ellis set up the blog and YouTube channel, Ellis Tuesday, where she talks about everything from affordable beauty buys to travel highlights. She describes herself as ‘Obsessed with taking photos’, writing and sharing her thoughts with like-minded people. As her number of followers has grown, so too has her confidence so you’ll regularly find this Glasgow-based blogger attending events across the city.
Forever Yours Betty
Scottish blogger Sheri Scott of Forever Yours Betty prides herself in supporting and promoting local design, cuisine and culture. Whether it’s sharing her personal style tips via Instagram or talking business on her blog, Sheri combines blogging with her PR and events business which she’s been busy developing over the past three years. She gets her biggest kicks from helping independent brands and businesses to grow.
Glasgow Food Geek
Pam Gilmour started the Glasgow Food Geek blog when she moved to the West End with her husband. Having grown up in the suburbs, neither of them had lived in a city before, and didn’t want to fall into the rut of going to the same restaurant all the time, so she made a list of the 100 places she most wanted to try and Glasgow Food Geek was born. Her main goal is to provide readers with open and honest reviews.
Mud Urban Flowers
Mud Urban Flowers is a 21st century success story – a company built on social media. Having worked with flowers since the age of 16, owner Chloe Milligan opened her florist at the age of 24 and took to Instagram to get the word out. Carefully considered colour palettes and designs that change on a daily basis have made Mud Urban Flowers stand out.
Nu Blvck, a fashion accessories brand based in Glasgow, merges fashion forward, on trend design with traditional artisan craftsmanship. They curate accessories collections from the best emerging Scottish designers and fledgling brands. They then work with expert artisans to sample those collections using the highest quality materials, before launching them on their stylish website – a highly successful e-commerce platform.
Blogger Adele Conn, the food fanatic behind Tartan Spoon, has worked hard to build relationships with restaurants, food vendors and suppliers to grow her blog. Her partner is a chef and restaurant owner and together they enjoy trying new food experiences so she can continue to finely tune her palate. She has just launched a Keeping it Scottish page to provide a behind-the-scenes perspective on the Scottish food and drink scene.
The Everyday Man
John Robertson is the editor and creator of The Everyday Man, the style blog that became his full-time job in 2014. The men’s lifestyle blog covers a range of topics including fashion, fitness and travel; ultimately, it’s about the things he likes to eat, wear and watch. The Everyday Man now reaches an international audience and John has worked with major names including Nike.
The Quiet Resolution
Lyndsey Whitelaw, Antonia Dowling and Zoë Dunnett are the names behind The Quiet Resolution, a stylish and informative blog covering fashion, beauty, food and lifestyle. Established less than a year ago, it came about as the result of their shared natural desire to write creatively, and the girls have since expanded their various social media platforms, all whilst juggling studying and work.
After only a year in business, Wonderhouse is making a name for itself in creative marketing. The trio tap into trends and influencers to ensure their clients’ content is powerful. Their buzzwords are engagement, loyalty, and conversion, so you’ll find the majority of their work online, but they also throw PR, film production, and advertising into the mix.