A shopper’s guide to... IOLLA, now open in Edinburgh's Stockbridge
The people at eyewear brand IOLLA have got a lot to be excited about in 2018. Since opening the doors to its Finnieston showroom two and a half years ago, the brand and its new approach to shopping for specs has been a massive hit, and not just with the people of Glasgow. IOLLA frames have made their mark on 29 countries through the online platform, but the voice of one community was louder than any other. When the people of Edinburgh asked for a showroom near them, IOLLA listened, and we’re positive you’ll love the new store in Stockbridge as much as we do.
IOLLA focuses on the fashion and leaves eye testing to the opticians. All the frames in the collection are designed in-house and cost a flat price of just £65. This upfront price includes your frame, prescription lenses made in a Glasgow laboratory, coatings, and even lens thinning. Varifocals only cost an extra £60, so stylish eyewear is covered for less than ever before. Better still,the majority of frames are unisex, so you don’t have to limit your choice to one shelf, or even one pair.
The IOLLA community grew twice over in 2017,as more people joined the brand in changing the game for the better. They’re helping to spread the word that the days of arduous shopping for the right glasses are gone. IOLLA is all about creating a relaxed, warm environment where shopping for the perfect pair of specs is less about pain and more about pleasure. Try on the whole range at the shiny new showroom and look out for the new collection which launches this month.
As the mantra goes... Life’s too short for boring glasses.
IOLLA's tips on picking your perfect pair of specs...
- Step outside your comfort zone
- You don’t know if the frame will suit you until you try it on
- Can’t choose a frame colour? Take your eye and hair colour into account when deciding between warm and cool tones
- Wear your contacts when trying on frames, so you can see how fabulous you look
- Break the ‘face shape’ rules; if you look and feel great in a pair you have your heart set on, ignore the rule book
- Not sure what suits you? Stylists are always on hand at IOLLA to give you expert and honest advice.
IOLLA, 22 NW Circus Pl,EH3 6SX, IOLLA.com, #seeEdinburghwithIOLLA