Erna Leon: My style, my way

4 Mins

Looking to invest in a leather jacket, silk shirt or boots so beautiful you’ll want to hand them down to your kids? Don’t buy a thing before hearing from queen of cool Erna Leon, founder of online fashion boutique

What is MERCER7 all about then? It’s an expertly-curated online boutique with a focus on quality, sustainability, wardrobe essentials and timeless investment pieces. This is fashion that goes beyond the season.

Favourite fashion item?
I've got three: my biker jacket, a menswear-style blazer and my leather leggings. I wear one of them nearly every day. They’re all part of my uniform, styled with classic Converse trainers or an ankle boot, a Breton top or an oversized button-down shirt.

How would you describe your style?
I’d call it minimalist with a rock ‘n’ roll edge.

Who is MERCER7 aimed at? Online shopping can be overwhelming so I wanted to create a focused space with a single aesthetic, to make shopping easier for busy women.

Can you give us some examples of brands featured by MERCER7? I’m a big fan of Scandinavian minimalism, French nonchalance, and London and New York's edgy vibe. So expect Acne Studios, A.P.C., Isabel Marant, Saint Laurent, Iro, Celine, Rag & Bone, as well as more accessible luxury and premium brands

like Filipa K, Ganni, Mads Nørgaard, &other Stories and COS.

What are your favourite fabrics?
Raw silks, denim, cashmere, lace, leather and cotton. High-quality fabrics are at the heart of the MERCER7 boutique.

Do you prefer high street or designer clothing?
A mix of both is the key. Quality is a big focus for us, so if you see something from a less expensive brand, it's a hidden gem we love.

Why do you avoid bright colours on MERCER7?
There is of course a place for some colour in everyone's wardrobe, but too much focus on fashionable colours can lead to what I call ‘throw-away fashion’. This doesn't sit well with our philosophy: ‘sustainability through timelessness’. All our wardrobe staples are there to be worn over and over again, and are selected to be easily styled with clothing you already own.

Who are your fashion inspirations?
I love street style; real people wearing real clothes. Of course I've also got style crushes, such as Caroline de Maigret.

Heels or flats?
Flats for every day without a doubt. I’ve got my eye on a pair of studded suede ankle boots.

Best piece of styling advice?
Keep it simple; don't chase the trends. Whatever you choose to wear, make sure the fit is right and you feel comfortable. Comfort equals confidence. Instagram @mercer7official

Photographer: Simon Wisbey Instagram @simonwisbey

Make-up artist: Tahira Herold Instagram@tahiramakeupuk

fashion / mercer7 / Erna Leon

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